Welcome to Shop LC where our purpose is Delivering Joy!

Shop LC offers a unique shopping experience through vertical integration. Most products are made for us, by us, through our parent company, Vaibhav Global Limited (VGL).

Vertical integration avoids the traditional middleman markup. This allows prices to stay low while offering the same value you’ll find with the big brands. Simple!

We’re so confident that we’re your best bet, we offer the Lowest Price Guarantee. And, if you’re not fully satisfied, we also offer Easy Returns.


Starting in 2007, Shop LC was originally The Jewelry Channel (TJC). Shortly after the launch of TJC, the United States entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel.

However, instead of going out of business, steady growth with existing and new customers kept Liquidation Channel operating from 2008 to 2016.

In 2017, the Liquidation Channel became Shop LC, Global, Inc (Shop LC). The new name reflects our journey and our discovered Purpose of Delivering Joy. Shop LC means Shop Low Cost!

Today, Shop LC broadcasts to millions of homes through cable, satellite, and streaming services. In addition, we’re being discovered daily through our website and online marketplaces.

Shop LC commits itself to consumer education, bringing you the stories and information you need for making informed buying decisions through our Education Center and official blog.


We are Delivering Joy to our customers, employees, partners, and communities we serve.

We are Delivering Joy to our customers, employees, partners, and communities we serve.

By partnering with non-governmental organizations (NGO) like Akshaya Pātra, No Kid Hungry®, and Backpack Friends, we are feeding children around the world. By addressing food insecurity in unique ways we help put opportunity and an education at the forefront while confronting generational poverty.

By 2031, we will provide these kids one million meals per day, and we’d love your help.