Introduction
Maybe you’ve heard the rumors, maybe this is the first you’re hearing of it, but we have big news! Shop LC is excited to be bringing India Artistry to you! This project has been in the works for a long time to bring you the best new jewelry.
What is the India Artistry Collection?
With this project, we aim to celebrate the beauty of Indian culture, art, and wildlife. Each piece is handcrafted by skilled jewelers, and the designs are inspired by both the physical aspects of India, such as the gorgeous landscape and stunning flowers, and the more abstract but no less important aspects of the culture. Things like the use of color, motifs, patterns and designs – all of these things have been incorporated into India Artistry.
That’s all well and good, but maybe you’re curious about what the jewelry will actually look like? Well, you won’t be disappointed!
These pieces are unique and specific. You’re going to recognize them for what they are: works of art, and a way to honor the beauty of India. You’ll be proud to show off these pieces. And although they’re unique, their chunky and bold look is very in right now. They’ll go great with any other trend you’re pulling off right now, or any you try in the future! India Artistry will stand the test of time.
Crafted from timeless and versatile sterling silver, these pieces are hypoallergenic and durable. Rough gemstones and uneven shapes are integrated into many of the designs to add to a modern and natural look. This collection has a unique blend of handmade and casted jewelry.
Designing the India Artistry Collection
India Artistry was conceived by our creative team, due to their hard work and love of India. As you may know, the Shop LC parent company is Vaibhav Global Limited (VGL). VGL is headquartered in India, and many of our team across the globe celebrates their Indian heritage. It’s important to us to do the same.
On top of a simple appreciation for a great country, our team also has experience. Surabhi Gupta, our brand ambassador, has worked in the jewelry industry for more than 22 years. Not to mention her extensive travels throughout India, giving her a unique insight into the culture and landscape.
We went into this project with experience and knowledge, but most importantly, with admiration and respect for a beautiful country. We hope that you will share this experience and love for India.
Discover unique Indian jewelry through India Artistry.
Updated April 2024.