In the world of social media, Instagram is probably the best platform for showcasing jewelry: amazing photos and captivating videos dominate the scene. Whether you aspire to become a fashion blogger or simply love to show off your newest purchase, perfecting the art of how to photograph jewelry for social media is key.

Perfectly captured photos can make people fall in love with your jewelry as you tell your own stories. But, do you know how to take Instagram-worthy pics of your jewelry?

When it comes to jewelry photography, it’s all about the details. Taking photographs of jewelry is easy when compared to taking photos of large items because the setup is more accessible. Follow these tips to improve your jewelry pics. In no time, you’ll have Instagram-perfect results!

Woman photographing her lunch.

If you can snap a pic of your lunch, you can photograph your jewelry!

How to Photograph Jewelry

Clean Lens: A clear lens allows you to take shots without any graining or smudges, even if they are a closeup. A dirty lens often leads to distortion in image quality, and scratches on your lens create zones of lower contrast on the photo. Always lay your smartphone with the lens facing up to avoid smudges. And be sure to wipe it down with a soft cloth before snapping some pics!

Clean Jewelry: Before taking a photograph, clean your jewelry with a soft toothbrush and mild detergent. Rinse thoroughly, but don’t dry it with anything that leaves lint behind. Even a thread of cotton in a prong can ruin a closeup.

Wash Hands: Keep your hands clean for the photo. Well-manicured hands add extra appeal to any jewelry photograph. But don’t worry if you don’t have time for a manicure! Just clean your nails and cuticles and make them look hydrated. Be sure to remove any jewelry while applying cream or lotion.

Lighting is Important: Light plays a vital role in every photo. The right amount of light can enrich a photograph, and lousy lighting can ruin it. Many consider the first hour after sunrise or the last hour before sunset as the best time for taking pics.

If that’s not possible, set up next to a window with bright light. Be sure to avoid direct sunlight on the jewelry. If you want to take a photo of diamond jewelry, diffused lighting is your best friend. Using a flash in a closeup often makes the picture too “hot” and adds a harmful glare.

Background Location: Location is another vital aspect of every jewelry photo. Look for a beautiful backdrop for your ring selfie. Strive for the right contrast as it can work magic on a photograph. Whether you’re in the backyard, at a popular cafe, a natural vista, or sightseeing on vacation, you can always find that ideal spot for your perfect ring selfie.

Photo Styling: Styling jewelry photos is a must if they are going on Instagram! Try taking a picture of your ring in a ring box, on a leaf, in front of flowers or on a contrasting surface like a wooden tabletop, granite counter or draped fabric.

An engagement photo of clasped hands rings is a typical shot. Also try holding flowers or posing to showcase a ring, bracelet, or earrings.

How to Get A Crisp Shot: Many professional photographers avoid using digital zoom with a smartphone. It often creates extra “noise” in a photo. Instead, try using manual zoom, as this allows you to take a crisp and clear picture. Bring your phone close to your jewelry piece and tap the area of the screen on which you would like to focus. Turning the angle of the camera can make a drastic change in how a gemstone appears in photos!

Check the Resolution: Always check the camera resolution of your smartphone before taking the photo. Make sure the camera resolution is the largest size available. The higher the resolution, the higher the quality of the image, which means more precise details.

Avoid Blurry Shots: You’ll want to keep your smartphone steady while taking the shot. Try using a tripod or steady your arm against something nearby.

Cut, Crop, or Edit Before Posting. No matter whether you’re taking a photo using a smartphone or a DSLR camera, always edit your picture before posting.

Try following these tips as shown in the above photo by our Social Media Specialist. It’s how Kayla captures the beauty of this honey rhodochrosite necklace!

Once you finish photo editing, take a step back. Check the photograph after fifteen minutes to see if you still like it. Compare the edited and original versions to ensure that you have that perfect snap for your Instagram feed.

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It is said that a photograph can capture a thousand words. August 19 is World Photography Day. Take a photo of your favorite jewelry piece and post to Instagram with #worldphotographyday2019. Be sure to tag @shoplctv so that we can see your picture!

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