Coastal Grandmother: Is this Seaside Trend Here to Stay?

WHAT IS THE COASTAL GRANDMOTHER STYLE? More and more trends now emerge on TikTok, and the coastal grandmother style is no exception! It evokes...
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WHAT IS THE COASTAL GRANDMOTHER STYLE?
More and more trends now emerge on TikTok, and the coastal grandmother style is no exception! It evokes beachy, coastal vibes, touching on aspects of fashion, home décor, and more. Gaining momentum throughout the summer, is this trend here to stay?

WHO COINED THE TERM COASTAL GRANDMOTHER?
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PEARL JEWELRY
When searching for beachy jewelry, look no further! The barrier to entry is low for anyone who wants to dabble in this trend. We're the next best thing if you can't raid Nana's closet. Since Shop LC makes our jewelry, prices are always low.
Pearl is the ultimate organic gemstone. Alongside diamonds and the big three, few jewels are as widely known as pearls. And with pearl, we're spoiled for choice! Freshwater pearls are abundant and available in every color imaginable. Tahitian and South Sea pearls are sizeable, rare, and coveted. While any are suitable for unlocking your inner coastal grandma, it's Keshi pearls that we feel best taps into this look.
KESHI PEARL TREASURES
Keshi pearls are free-form pearl that occurs during pearl cultivation. Without a nucleus to form around, Keshi pearls occur in a stunning variety of shapes. From grains to coins, many intriguing shapes reflect a seaside look.


SOUTH SEA BAUBLES
For something more sophisticated, South Sea pearls are the go-to pick. Exuding class with a luxe look, South Sea pearls project an appearance of effortless laid-back style. These are the choice for dining before a night out as summer winds down.


FRESHWATER FINDS
Freshwater pearls are the most common pearl for jewelry. Abundant and affordable, you will find them in popular natural colors like cream, white, or peach, as well as many unusual tones, thanks to a dying process. Freshwater pearls are a great starter option if you want to wear genuine pearls but aren't ready to commit to a pricier piece.


IMITATION PEARL
We see a lot with this trend pairing down, creating relaxed looks that mesh with an easy-going seaside lifestyle. But you can still go big if you're smart about it. Imitation pearls are a great option. Not only do they look great, but they are incredibly affordable – perfect for experimenting before committing to genuine pearl jewelry.


WHAT IS THE MEANING OF COASTAL GRANDMOTHER?
So, whether or not you're a real grandmother, you can conjure the coastal grandma look. Start by choosing comfortable, free-flowing neutrals like beige, cream, and light gray – anything that gives you that East Coast, Cape Cod feel. Jewelry trends toward organic choices like pearl, with a yellow gold finish – or rose gold if you're feeling rebellious.
Will we continue seeing this trend? Consulting with our sources, we're saying yes! It's a timeless look that is here to stay. Whether or not we'll call it coastal grandmother in 2023 remains to be seen. What are your thoughts? Could you share them in the comments?
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