WHAT IS THE COASTAL GRANDMOTHER STYLE?

More and more trends now emerge on TikTok, and the coastal grandmother style is no exception! It evokes beachy, coastal vibes, touching on aspects of fashion, home décor, and more. Gaining momentum throughout the summer, is this trend here to stay?

Peach pearl bracelet and earrings against a neutral background.

WHO COINED THE TERM COASTAL GRANDMOTHER?

Credit for coining the phrase “coastal grandmother” goes to Lex Nicoleta, who came up with the phrase in one of her popular TikToks. The term describes a timeless and classic aesthetic – think neutrals, florals, and flowing, easy-wear clothing. For jewelry, yellow gold and pearls epitomize the coastal grandma vibe – anything that helps you capture that Nantucket seaside feeling.

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PEARL JEWELRY

When searching for beachy jewelry, look no further! The barrier to entry is low for anyone who wants to dabble in this trend. We’re the next best thing if you can’t raid Nana’s closet. Since Shop LC makes our jewelry, prices are always low.

Pearl is the ultimate organic gemstone. Alongside diamonds and the big three, few jewels are as widely known as pearls. And with pearl, we’re spoiled for choice! Freshwater pearls are abundant and available in every color imaginable. Tahitian and South Sea pearls are sizeable, rare, and coveted. While any are suitable for unlocking your inner coastal grandma, it’s Keshi pearls that we feel best taps into this look.

KESHI PEARL TREASURES

Keshi pearls are free-form pearl that occurs during pearl cultivation. Without a nucleus to form around, Keshi pearls occur in a stunning variety of shapes. From grains to coins, many intriguing shapes reflect a seaside look.

Purple Coin Keshi Pearl and Peach Freshwater Cultured Pearl Stretch Bracelet in Sterling Silver

This gentle stretch grandmother pearl bracelet is great for slipping on to complete the casual coastal grandmother look. Soft lavender hues radiate from the Keshi coin pearl, framed by a string of peachy freshwater pearls.

Peach Keshi Pearl Earrings in 14K Rose Gold Over Sterling Silver

The best jewelry speaks for itself, and that’s precisely why we love these Keshi pearl earrings. The elegant drop style lets the organic jewel show itself, the peach hue accented by a rose gold finish over the sterling silver hook.

SOUTH SEA BAUBLES

For something more sophisticated, South Sea pearls are the go-to pick. Exuding class with a luxe look, South Sea pearls project an appearance of effortless laid-back style. These are the choice for dining before a night out as summer winds down.

South Sea Golden Cultured Pearl and Diamond Dangling Earrings in Vermeil Yellow Gold Over Sterling Silver

South Sea pearls are among the largest pearls available and are expertly set into these earrings. Yellow gold vermeil creates a durable finish, while channel set diamonds add a touch of sparkle for a timeless and universal vibe.

South Sea Golden Cultured Pearl and Natural White Zircon Pendant Necklace 18 Inches in Vermeil Yellow Gold Over Sterling Silver

For a simple touch, this pendant necklace delivers. A bail mounts a generously sized South Sea pearl finished in gold vermeil studded with glinting zircons. Whether or not we see this trend continue, this is a piece that will remain in any collection.

FRESHWATER FINDS

Freshwater pearls are the most common pearl for jewelry. Abundant and affordable, you will find them in popular natural colors like cream, white, or peach, as well as many unusual tones, thanks to a dying process. Freshwater pearls are a great starter option if you want to wear genuine pearls but aren’t ready to commit to a pricier piece.

Freshwater Pearl 11-12mm and Austrian Crystal Floral Pendant Necklace 18 Inches in Goldtone & ION Plated YG Stainless Steel

This fascinating pendant necklace easily captures that coastal grandmother look. This floral-inspired pendant revolves around a single freshwater pearl, with a halo of expertly cut Austrian crystal accents housed in ion-plated gold steel.

Freshwater Pearl and Natural White Zircon Earrings in Vermeil Yellow Gold Over Sterling Silver

For something a little chic, we’re taken with these leverback earrings. The simple geometric shape and raised pattern evoke a classic styling from decades ago, but with a soft contemporary touch that lends it a timeless quality.

IMITATION PEARL

We see a lot with this trend pairing down, creating relaxed looks that mesh with an easy-going seaside lifestyle. But you can still go big if you’re smart about it. Imitation pearls are a great option. Not only do they look great, but they are incredibly affordable – perfect for experimenting before committing to genuine pearl jewelry.

Peach Pearl Glass 7-9mm Beaded Necklace 18 Inches in Silvertone

This large glass pearl necklace is an excellent example of what we’re talking about. The peach color captures that northeastern coastal feel. The bib style offers lots of drape and is a great option for layering over flowy clothing.

Golden Shell Pearl Stretch Bracelet and Stud Earrings in Rhodium Over Sterling Silver

Shell pearl is another terrific option. These are imitation pearls carved from the shell of pearl-producing mollusks, creating a convincing lookalike! This earrings and bracelet duo is a great way to dip your toes into the coastal grandmother trend.

WHAT IS THE MEANING OF COASTAL GRANDMOTHER?

So, whether or not you’re a real grandmother, you can conjure the coastal grandma look. Start by choosing comfortable, free-flowing neutrals like beige, cream, and light gray – anything that gives you that East Coast, Cape Cod feel. Jewelry trends toward organic choices like pearl, with a yellow gold finish – or rose gold if you’re feeling rebellious.

Will we continue seeing this trend? Consulting with our sources, we’re saying yes! It’s a timeless look that is here to stay. Whether or not we’ll call it coastal grandmother in 2023 remains to be seen. What are your thoughts? Could you share them in the comments?

Browse pearl jewelry from Shop LC. 

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